Jonathan Sætre  

Info

Work

Design/Concept
Apriil     
2023

Credits:
Thomas Birkeland    Creative Director/Concept
Vilde Moen Hudson    Design Lead/Concept    
Didrik Røberg     Design/Tech Design   
Susanne Svendsen    Brand Strategy
Paulus Syvertsen    Concept/AD
Jonathan Sætre    Design/Concept
Emilie Sørensen    Project Lead
           

Europan

 
A new visual identity was created for European Norway, an architecture competition dedicated to young professionals in achitecture, landscape, and urban planning. The concept centers on “twisting reality” — a generative design system that continuously distorts familiar images of architecture and environments to spark fresh perspectives without adding new elements to it. 

By merging authentic photography with experimental transformations, the identity challenges perception and invites new interpretations. A custom digital toolkit was also developed, ensuring the brand can generate unique visuals while maintaining a distinctive expression.




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