Jonathan Sætre  

Info

Work

Identity Design, Editorial design
2025          
 

Slows: 
the dumb phone guide


In a world where information no longer is a resource of scarcity, you might long for a break. Your old Nokia suddenly seems compelling, but how do you make the switch? Slows aims to make that transition easier, by collecting everything you’ll need in one place.

The visual identity challenges the notion of positivy around growth while reimagining the direction of progress. This ambiguous transition defines the foundation of the visual identity. At it’s core, the central design philosophy is to be the antidote to mass consumtion, social media and information overload – within a contemporary context. A stripped down, calming colour palette, soft organic shapes and airy, simple compositions – no more than needed.


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